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The Journal

Collected Stories

Expert guides, style inspiration, and thoughtful perspectives on creating spaces that feel like home

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Living room with mood board showing furniture style discovery process
Style Tips

Finding Your Furniture Style: Beyond Trends and Algorithms

Discover your authentic furniture style and learn to mix styles beautifully. Expert tips for creating personal, timeless spaces that evolve with you.

·13 min read
Bright, airy small London flat living room with bay windows, beige sofa, round glass coffee table, and minimalist Scandinavian decor
Room Planning

How to Furnish a Small London Flat: The 57 Square Metre Playbook

Practical guidance for UK buyers navigating 45-65 square metre flats. Learn which furniture scales down successfully, which brands specialise in compact living, and the specific dimensions that work in typical London layouts.

·16 min read
Room layout diagram showing the 60-40 rule: 60% furniture coverage and 40% open space for optimal balance
Room Planning

Understanding Scale and Proportion in Furniture: The 60/40 Rule Explained

Learn how to choose correctly scaled furniture with the 60/40 rule. Professional tips for proportion, visual weight, and traffic flow in every room.

·13 min read

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More to Explore

Modern living room showcasing material harmony with grey textured sofa, cognac leather pillows, walnut wood furniture, black metal accents, and natural jute rug demonstrating furniture material through lines
Style Tips

Furniture Materials Guide: Creating Cohesion Through Materiality

Master furniture materials selection with through lines and the 3-material rule. Match materials to your climate and create cohesive, beautiful spaces.

·7 min read
Strategic furniture buying guide with anchor pieces first
Buying Guide

What Furniture to Buy First: The Anchor-First Approach

Wondering what furniture to buy first? Start with anchor pieces. Our step-by-step guide shows you how to prioritise furniture purchases and budget wisely.

·13 min read