Price
£325
Felix Insights
Interior Design Perspective
The Reely Wool Rug brings genuine personality to rooms that feel a bit too safe.
We feature it because the movie reel motif is playful without veering into novelty—it's the kind of pattern that rewards a second look. The handwoven New Zealand wool construction gives the design real texture and depth, with the Deckchair and Ink Blot colorway working as both a statement piece and a surprisingly versatile anchor. At 140cm x 200cm, it anchors living rooms or generous bedrooms without overwhelming the space. Layer it under a low-slung sofa or let it ground a reading nook. Fair warning: wool rugs benefit from regular vacuuming to keep the pile looking crisp.
— Felix
Your Design Companion
Meet the Brand
Loaf
Founded in 2008 by Charlie Marshall, Loaf started as "The Sleep Room" before rebranding in 2012. The name evokes relaxation and the art of "loafing about". Known for seriously...
Similar products
Products with closely matching style, materials, and form.
Complete the look
Complementary pieces selected for style and room cohesion.
