Price
£1,275
Felix Insights
Interior Design Perspective
The Loopy Wool Rug is one of those rare pieces that prioritizes comfort without sacrificing thoughtful design.
At 300x400cm, it's generously sized for anchoring a living room or bedroom without overwhelming the space. The chunky wool loop pile has real tactile presence—it's the kind of rug that invites barefoot moments—while the chalk colorway reads as warm neutral rather than stark. Layer it under a low coffee table or let it ground a seating arrangement; the softness pairs beautifully with both minimal and layered interiors. Fair warning: wool requires the occasional vacuum and professional cleaning every couple of years, but the durability makes it worth the care.
— Felix
Your Design Companion
Meet the Brand
Loaf
Founded in 2008 by Charlie Marshall, Loaf started as "The Sleep Room" before rebranding in 2012. The name evokes relaxation and the art of "loafing about". Known for seriously...
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