Price
£175
Felix Insights
Interior Design Perspective
The Braidy Jute Runner is one of those pieces that bridges everyday practicality with genuine craft—hand-braided in a traditional soumak weave,...
it's built to withstand real life rather than sit pristine on a shelf. At 80x240cm, it's proportioned for hallways, kitchen runners, or the foot of a bed where texture matters. The natural jute has that warm, undyed quality that grounds spaces without demanding attention, and the braided construction adds subtle visual interest underfoot. Works beautifully in lived-in interiors—Scandinavian, rustic, or minimalist contexts. Fair warning: jute does shed initially and can feel coarse underfoot, but that's part of its honest aesthetic and durability story.
— Felix
Your Design Companion
Meet the Brand
Loaf
Founded in 2008 by Charlie Marshall, Loaf started as "The Sleep Room" before rebranding in 2012. The name evokes relaxation and the art of "loafing about". Known for seriously...
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