Price
£915
Felix Insights
Interior Design Perspective
The Braidy Jute Rug is a rare find if you're after genuine craft over mass production.
Loaf's commitment to hand-braided construction means each piece carries real texture and variation—no two are identical. The natural jute with its soumak weave reads beautifully in lived-in spaces, adding warmth without pretension, and at 300cm x 400cm, it anchors larger living areas or open-plan layouts without overwhelming them. Jute does shed initially and shows footprints, but that's part of its honest charm. Layer it under a coffee table or in a dining zone where its durability shines. Works particularly well in Scandinavian, coastal, or maximalist interiors where imperfection is the point.
— Felix
Your Design Companion
Meet the Brand
Loaf
Founded in 2008 by Charlie Marshall, Loaf started as "The Sleep Room" before rebranding in 2012. The name evokes relaxation and the art of "loafing about". Known for seriously...
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