Price
£915
Felix Insights
Interior Design Perspective
The Braidy Jute Rug is a rare find if you're after genuine craft over mass production.
Loaf's commitment to hand-braided construction means each piece carries real texture and variation—no two are identical. The natural jute with its soumak weave reads beautifully in lived-in spaces, adding warmth without pretension, and at 300cm x 400cm, it anchors larger living areas or open-plan layouts without overwhelming them. Jute does shed initially and shows footprints, but that's part of its honest charm. Layer it under a coffee table or in a dining zone where its durability shines. Works particularly well in Scandinavian, coastal, or maximalist interiors where imperfection is the point.
— Felix
Your Design Companion
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