Loaf's version trades that for genuine softness without sacrificing character. The substantial weave and natural fiber give it a grounded, tactile presence that anchors a room without demanding attention. At 140cm x 200cm, it suits living rooms and generous bedrooms where you want something substantial underfoot. Layer it under a coffee table or position it to define a seating zone. Fair warning: jute sheds initially and shows footprints, so it's best in lower-traffic areas or paired with a quality rug pad.